100mem 

The idea for the interactive TV game show was Ido Rosenblum's, who asked me to design a large amount of iconic images that would hide funny twists in the content. We carefully designed the ux feel and logic, and created a large variety of themes such as sports, TV and film and even focused on a theme for a specific client.

The app was launched at the same time as an online TV show that aired as a surprise between TV commercial breaks, hosted by Lion Rosenberg.

It was a big success and every game that was broadcast, 40 thousand people participated and tried their luck...even some of my friends.

It was a great adventure to explore the power of an image with measurable tools and a rare lesson in how to move the viewer to action and not be passive in front of a static image.

Today it is a full TV format and an independent application on demand and in TV studios around the world.

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